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BUSINESSENGLISH-职业学校用-(丛书)职业学校教科书-邝富灼-1947年版

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纸质复本 231386 ¥97
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册编号 详情 目录
231386

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231386PARTⅠBUSINESSENGLISHINGENERALⅠ.GENERALREQUIREMENTSOFBUSINESSENGLISHSpokenVersusWrittenEnglishHowtoImprovetheKnowledgeofEnglishGoodWritingDependsuponOrderlyThinkingPracticeofWritingClarifiestheMindPrecisionofStatementForceEconomyofEffortLogicalPresentationTactfulnessTheNeedofRightHabitsintheUseoftheEnglishLanguageTestQuestionsandExercisesⅡ.DICTIONUsageinLanguagesHowtoKnowWordsAcquiringaVocabulary.ByTranslationfromChineseintoEnglish.ByAttentiontotheVocabularyofBusinessSubjects.BytheUseofBusinessEncyclopediasThePassiveandActiveVocabularyHowtoUseWordsDenotationandConnotationSevenTestsofaWordTheCorrectWordCorrectUseofWordsExactUseofWordsSimplicityofLanguageEuphonyinCopyDignityofWordsAtmosphereofWordsTestQuestionsandExercisesⅢ.SENTENCESTRUCTUREANDPARAGRAPHINGVarietyinSentenceStructureShortSentencesFragmentarySentencesWhenWordsMayBeOmittedUnityintheSentenceOrderofWordsParallelConstructionConnectionSentenceEmphasisConstructionforEmphasisRepetitionPhrasingRhythmParagraphsSectionsTestQuestionsandExercisesPARTⅡBUSINESSCORRESPONDENCEⅣ.ESSENTIALSOFABUSINESSLETTERCorrectnessMechanicalCorrectnessCorrectStyleofLanguageClearnessCausesforLackofClearnessHowtoMakeLettersClearConcisenessBrevityCompletenessCourtesyCourtesy,aNecessityinBusinessAngerasaCauseofDiscourtesyMerePoliteWordsNoCourtesyPersonalityWhatIsPersonality?HowtoGetPersonalityTestQuestionsandExercisesⅤ.THETECHNICALCONSTRUCTIONOFALETTERValueofAppearanceTheFormoftheLetterStandardFormTheHeadingTheAddressTheDateGeneralDirectionsfortheHeadingPunctuationTheIntroductoryAddressTheTitleTheAddressLocationofIntroductoryAddressPunctuationTheSalutationStandardFormsofSalutationFormalSalutationFamiliarSalutationsPositionoftheSalutationCapitalizationBodyoftheLetterParagraphIndentionsSpacesBetweenLinesStatingtheSubjectEmphaticPositionsinaLetterTheComplimentaryCloseStandardFormsPositionofComplimentaryCloseTheSignatureHowtoSignAStandardSignaturePositionofSignatureArrangementoftheLetteronthePageCentertheLetterTwo-PageLettersEvenMarginsThePaperSizeHalfSheetsNoteSizeQualityofPaperColorTheEnvelopePaperandSizeAddressTheWindowEnvelopeGeneralDirectionsReturnCardPostageStampHowtoFoldtheLetterTestQuestionsandExercisesⅥ.SALESLETTERSTheUsesoftheSalesLettersHowtheSalesLetterDiffersfromtheAdvertisementFunctionsoftheSalesLetterA.ThePointofContactThingsofInteresttotheReaderInterestingPresentationB.ConvictionChoosingtheAppealC.PersuasionGivingEvidenceFactsandFiguresTestimonySamplesandTestsGuarantiesD.TheClincherOfferingInducementstoActionMakingActionEasyStimulatingActionCompleteSalesLettersTestQuestionsandExercisesⅦ.FOLLOW-UPSALESLETTERSNecessityforFollow-UpSystemsTheTypesofFollow-UpSystemsTheWear-OutSystemTheContinuousSystemTheCampaignSystemTheFourFactorstoBeConsidered.ThePurposetoBeAccomplished.ThePriceoftheArticleandtheMarginofProfit.TheAmountofEducationalWorkRequiredtoSellIt.TheClassofProspectsTestsofFollow-UpSystemsDifferencesinConstructionofLettersofDifferentSystemsLettersoftheWear-OutSystemLettersoftheContinuousSystemLettersoftheCampaignSystemTestQuestionsandExercisesⅧ.INSPIRATIONALLETTERSTheNeedofInspirationalLettersClassificationTwoPurposesNecessaryQualitiesoftheWriter.Optimism.KnowledgeoftheBusiness.Confidence.Helpfulness.Ability.KnowledgeofHumanNatureTheDirectStyleTestQuestionsandExercisesⅨ.CREDITANDCOLLECTIONLETTERSCreditLettersCreditDefinedSourcesofInformationInformationfromtheCustomerDirectOutsideSourcesofInformationCollectionLettersStagesofCollectionLetters.TheStageofNotification.TheStageofReminder.TheStageofDiscussion.TheStageofUrgencyTestQuestionsandExercisesⅩ.COMPLAINTANDADJUSTMENTLETTERSComplaintLettersCourtesyStatetheExactFacts—BeClearGiveNothingMoreThantheNecessaryState-mentsAboutFacts—BeConciseTheFirstSentenceShouldReferatOncetotheSubjectMatteroftheComplaintTheBodyoftheLetterShouldBeaLogicalArrangementoftheFacts—NothingMoreTwoWaysofClosingaLetterofComplaintAdjustmentLettersTheSpiritofAdjustmentsComplaintsShouldBePromptlyAcknowledgedAvoidingMisunderstandingsHandlingRoutineComplaintsDelayorNondeliveryDuetoInefficientTransportationDefectiveProductorServiceToneinAdjustmentLettersTestQuestionsandExercisesⅪ.MISCELLANEOUSLETTERSOrders,Offers,andAcceptancesWhattoSayinanOrderFirstSentenceListtheItemsDescribeItemsAccuratelyQuotingPricesTheLastSentenceOffersandContractsGeneralLegalPrinciplesofOffersandAcceptancesAcknowledgmentofOrdersEssentialFeaturesofanAcknowledgmentMakingtheCustomerSatisfiedFollowingUpWorkofSalesmanOneDifficultKindofAcknowledgmentWhattoRememberAvoidMistakesbyCarefulStudyTwoRulestoFollowRemittancesHowtoStatetheAmountHowtheRemittanceIsMadeWhattheRemittanceIsForInquiriesSimpleInquiriesInquiriesAboutServicesHowtoAskFavorsPrintedFormsforInquiriesAnswerstoInquiriesRepliesShouldBeCourteousandFairGeneralPrinciplesLettersofApplicationTheFirstParagraphofYourLetterTheToneoftheLetterUnsolicitedLettersWritingtheLetterLettersofRecommendationToWhomItMayConcernPersonalLettersofRecommendationLettersofIntroductionInternalorDepartmentalLettersGeneralPrinciplesStandardsofCorrectnessSpecialLetterheadsLong-DistanceInternalLettersLetterstoSalesmenLetterstoAgentsTestQuestionsandExercisesⅫ.FORMLETTERSANDFILINGSYSTEMSTheUseofaFormLetterMainReasonsFormLettersandRoutineSituationsMakingFormLettersLookPersonalFormParagraphsWritingaForm-ParagraphLetterRequirementsofFormParagraphsReasonsfortheUseofFormParagraphsCompilingFormParagraphsFilingSystemsThePurposeofFilingCorrespondenceFoldersandGuidesAlphabeticalFilingNumericalFilingDirectNameFilingOtherSystemsTransferringTestQuestionsandExercisesPARTⅢADVERTISINGCOPYⅩⅢ.SPECIALFEATURESOFCOPYENGLISHGoodDictioninCopyTheRightWordDevelopmentoftheVocabularyUsageandtheDictionaryAnglo-SaxonandLatinScientificandPopularCoinageCoinedWordsforBrandsDenotationandConnotationWhentoChooseWordsHeadlinesandSlogansTheImportanceoftheHeadlineStoryHeadlinesandNewsHeadlinesBlindHeadlinesTyingUpCopytoHeadlineValueofSlogansClassesofSlogansRequirementsofSlogansCopyasAffectedbyDisplayTestQuestionsandExercisesⅩⅣ.COPYFORTHEGENERALPUBLICNewspaperAdvertisingRetailCopyBargainCopyStyleCopyServiceCopyStreet-CarandOutdoorAdvertisingTestQuestionsandExercisesⅩⅤ.COPYFORASELECTEDCLASSCopyforVocationalPublicationsCopyforBusinessPapersTechnicalCopyTradePapersFarmPapersTheFeminineSlantCopyforClassPublicationsTestQuestionsandExercisesPARTⅣREPORTWRITINGⅩⅥ.MINUTESWRITINGDefinitionandImportanceEssentialsWhoShouldSignFormWhattoEnterReadingandApprovalMinutestoBePublishedAmendmentTestQuestionsandExercisesⅩⅦ.BUSINESSREPORTSReportDefinedUseCharacteristicsDisplayConstructionTheStyleoftheReportGraphsandChartsOpinionsandRecommendationsTestQuestionsandExercisesⅩⅧ.REPORTSFORPUBLICINFORMATIONNatureandVarietyReportsofProfit-MakingOrganizationsArrangementReportsofNon-Profit-MakingOrganizationsMunicipalReportsFirstType:ARecordSecondType:GeneralorConsolidatedReportThirdType:PopularInformationTheAnnualCustomsReportofChinasForeignTradeTestQuestionsandExercisesPARTⅤBUSINESSJOURNALISMⅩⅨ.BUSINESSNEWSServiceableCopyStructureoftheNewsStoryTheStereotypedOrderTheStereotypedOrderwithBusinessItemsADifferentOrderHowNewspapersHandleBusinessItemsTheSandwichPlanNewsVersusAdvertisementsWhatIsBusinessNewsLetterstotheEditorTestQuestionsandExercisesⅩⅩ.THESPZCIALARTICLEA.StructureandStyleTypesofArticlesModernFashionsinArticlesPatternⅠ—DramatizedFactPatternⅡ—IncidentandCommentPatternⅢ—PersonalImpressionPatternⅣ—BorrowedBluePrintsPatternⅤ—JusttheFactsPatternⅥ—CombinationofTypeB.MaterialsandMethodsPlanningEssentialCollectingMaterialforArticleTheValueofaWrittenOutlineConclusionSuggestionsforOutliningIndicatingRelativeRankOrderofPresentingFactsCommonOrderOrderofImportanceOrderofInterestNarrativeorTimeOrderSpaceOrderLogicalOrderOrderofClimaxCombinationofSeveralMethodsProportionIndicatingProportionDevelopingSenseofProportionTheConclusionStandardTypesofConclusionsTheIntroductionOpeningwithaBangUsingCurrentEventsArrestingtheAttentionUseoftheAnecdoteMethodofJohnFoxIncidentandCommentTestQuestionsandExercisesⅩⅪ.THEHOUSEORGANPurposeoftheHouseOrganPersonalMentionHumanInterestItemNewsShouldCovertheFieldWritingtheNewsNewswithViewsEditorialCourtesyAimofEditorialsEditorialFormofPresentationClippedMatterInteresttheReaderGettingHelpfromReadersMechanicalMake-UpArrangementofCutsPhotographs—ActionPrizeContestsHumorDepartmentStudyOtherHouseOrgansTestQuestionsandExercises

  • 本书署名著作权人为:邝富灼
  • 古籍网应付给著作权人的复印版费为收费的15%,即:14.55元/次。
依《著作权法》规定,著作权保护期限,自然人为其生前及去世后五十年,机构为作品首次发表后五十年。本站提供资料,皆为1949年以前出版,所以机构作品已过保护期。如果自然人作品仍在保护期,请与我们联系,我们会按 复印版费支付方案 支付相关费用。此费用的支付义务在于古籍网,与读者无关。
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读者 费用 数量 时间
alw*** 97.500 1 2011-01-19
cla*** 97.500 1 2010-11-01
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